These reviews provide a base to evaluate the customers’ expectations from the service providers. According to budding customers’ reviews, the reviews are influential, trustworthy, and helpful . These reviews assist in comprehending customer’s needs. Online feedback by customers plays an increasingly important role for businesses due to its fast and up to date nature. The e-commerce era has affected many industries, including hospitality and tourism. Businesses worldwide are engaged in different web-based activities using social media platforms regardless of their size.
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